I started Action Marketing over 20 years ago with the goal of helping innovative and emerging companies launch new products. At that time, I was also looking to balance my work and family life when my children were little.

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Early in my career, I learned a process for creating a strategic marketing plan and found it to be very effective. Over the years, I have created and executed dozens of strategic marketing plans in a multitude  of industries. Action Marketing projects have ranged 

from creating a strategic marketing plan to a long-term engagement to execute the plan. 

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My passion is helping start-up companies create new products from idea to launch. I also love helping large, established companies give new life to legacy products. 

 

I believe in the team approach to product development and launch. Getting buy-in from everyone in an organization is critical for success.

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And when the product is ready to launch, I have experience managing expenses with a small, frugal budget or effectively spending a multi-million dollar budget.

 

For all types of organizations including start-ups, small to large organizations, and nonprofits, developing a strategy before executing tactics will lead to greater success.

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Please connect with me on LinkedIn and let’s start a conversation!

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