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Create a marketing plan

that puts strategy before tactics

and inspires you to



Action Marketing creates coordinated strategic and tactical marketing plans for all types of organizations – from start-ups to companies developing an innovative new product or looking to boost the success of an established product. 


By completing an Action Marketing Strategy Plan, 

you will be inspired to TAKE ACTION!



The philosophy behind  an  Action Marketing Strategy Plan

is that a strategic approach is taken to marketing and tactics are not executed until the strategy is solid.


Once a plan is created, ActionMarketing can drive the implementation of the plan, working with your staff and outside creative agencies. An Action Marketing Strategy Plan is not a static document. It evolves as you start executing  key elements.


Action Marketing can work with you to identify new markets from an outside perspective and manage the launch of new products.

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Anchor 1

I started Action Marketing over 20 years ago with the goal of helping innovative and emerging companies launch new products. At that time, I was also looking to balance my work and family life when my children were little.

Early in my career, I learned a process for creating a strategic marketing plan and found it to be very effective. Over the years, I have created and executed dozens of strategic marketing plans in a multitude  of industries. Action Marketing projects have ranged 

from creating a strategic marketing plan to a long-term engagement to execute the plan. 

My passion is helping start-up companies create new products from idea to launch. I also love helping large, established companies give new life to legacy products. 


I believe in the team approach to product development and launch. Getting buy-in from everyone in an organization is critical for success.

And when the product is ready to launch, I have experience managing expenses with a small, frugal budget or effectively spending a multi-million dollar budget.


For all types of organizations including start-ups, small to large organizations, and nonprofits, developing a strategy before executing tactics will lead to greater success.

Please connect with me on LinkedIn and let’s start a conversation!

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Carol Goedken

about anchor


   For a free consultation on how 

to take action with your marketing plan, please fill out the form

below or email

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